Signature Street , Sidcul , Haridwar

High Street Shopping Mall with 4 Screen Multiplex, 100 Room Hotel , Hyper market, Food Court, entertainment zone ,and retail shops situated at SIDCUL main road Haridwar.

THE CITY – HARIDWAR

Situated in the banks of the holy Ganges, Haridwar has found its place in many Hindu scriptures. But this heritage and culture hasn't misplaced the idea of development and modernity. It has emerged as a business hub of Uttrakhand. Haridwar is the headquarters and the largest city of the district. Today, the city is developing beyond its religious importance, with the fast developing industrial estate of State Industrial Development Corporation of Uttarakhand (SIDCUL), and the close by township of Bharat Heavy Electricals Limited as well as its affiliated ancillaries.It has also been a centre of attraction for learning various arts, science, and culture.The city has a long-standing position as a great source of Ayurvedic medicines and herbal remedies and is home to the unique Gurukul (school of traditional education), including the Gurukul Kangri Vishwavidyalaya, which has a vast campus, and has been providing traditional education of its own kind, since 1902.

Development of Haridwar took an upturn in the 1960s, with the setting up of a temple of modern civilisation, BHEL, a 'Maharatna PSU' in 1975, which brought along not just a its own township of BHEL, Ranipur, close to the existing SIGNATURE STREET site, but also a set of ancillaries in the region. The University of Roorkee, now IIT Roorkee, is one of the oldest and most prestigious institutes of learning in the fields of science and engineering.

LOCATIONAL ADVANTAGE OF SIGNATURE STREET, HARIDWAR :

The google link for location of SIGNATURE STREET, Haridwar is :

https://goo.gl/maps/qHj1wPv83Fk

The project commands a highly effluent residential and industrial population of approximately 2 lacs in the radius of 2 KM of the site. In addition to the residential population of the below mentioned catchment areas, approximately 7000-8000 mid and senior management level employees of the big industrial units of SIDCUL pass by Signature Street site every day while going back from work to their homes, thus making the site highly potential for hyper market as well as for retail shop of various house hold goods.

The highly potential nearby catchment areas are -

BHEL TOWNSHIP- 1 KM- Population approximately 55000- The residential township of Bharat Heavy Electricals Limited, a Maharatna Public Sector Undertaking (PSU) is spread across an area of 12000 Acres , they employ over 10,000 skilled employees. The campus is divided into six sectors providing excellent residential, schooling and medical facilities. BHEL has reached a turnover of Rs 4500 crore, Today BHEL, is one of India's seven largest Public Sector Undertakings or PSUs, known as the Maharatnas or 'the seven jewels' As this township developed, schools, hospitals and basic infrastructure, including roads, and community recreational centers was put into place. Soon ancillaries came around the township in surrounding area, led to economic development of the SIDCUL area, and the main Haridwar town itself, which till then survived mostly on tourism.

More then 500 ancillary to BHEL companies set up their production units in the nearby SIDCUL (State Industrial Development Corporation of Uttarakhand) industrial area. The Integrated Industrial Estate of SIDCUL was an attractive proposition promoted by the Uttarakhand government whereby various financial incentives such as Central Excise duty ( 100% for 10 years), Income Tax (100% for 5 years) et al. is being granted.

SIDCUL – 0 KM - Population approximately 40000 - A massive industrial area, spread over 2034 acres, developed by State Industrial Development Corporation of Uttarakhand (SIDCUL), a state government body. With the arrival of big enterprises like ITC, Hindustan Unilever Limited, Dabur, Mahindra & Mahindra, Havells, Denso, Raja Biscuit factory, Hero Motocorp and Kirby, SIDCUL has developed into another industrial township within the city. 3 KM away from the Delhi-Haridwar National Highway, SIDCUL lies adjacent to the BHEL Township, an important Public Sector township.

Jwalapur -2 KM- Population approximately 45000 - An old part of the city, Jwalapur is the financial and industrial capital of the city, and now an important trading and shopping centre for the locals. The town dates back to 1700 AD.

Shivalik Nagar – 2 KM - Population approximately 80000 - One of the newest and biggest residential areas of Haridwar. It is divided into various clusters. It was originally developed as a residential colony for BHEL employees, but with the advent of SIDCUL, population and financial activity has grown rapidly in the area due to its proximity. Shivalik Nagar was developed in the 1980s by Awas Vikas or State Housing Development Board, as a private residential colony for BHEL employees. Gradually it developed into a large colony in three phases, Phase I and Phase II and Phase III even included an industrial estate at its west end. It grew steadily over the next decade, with growing religious tourism in the Haridwar city, and experienced a major spurt in growth, when District Administrative buildings came up nearby, after of Haridwar district was constituted in 1998. Thereafter, with the establishment SIDCUL Integrated Industrial Estate in 2002, Shivalik Nagar experienced a realty boom.

Bahadrabad – 4 KM - Population approximately 25000 - It is located on the Haridwar – Delhi National Highway at a distance of 4 km from Haridwar. Close by, in village Pathri, lies the Bhimgoda Barrage built on the Upper Ganges Canal in 1955. It also has a block development office responsible for many developed villages (e.g. Khedli, Kisanpur Rohalki, Atmalpur Bongla, Sitapur, Alipur, Salempur). With Haridwar becoming a district headquarters in 1998, it saw new offices set up near the township in areas surrounding Roshanabad, especially after the formation of Uttarakhand state in 2000 .

With over 400 big industrial companies having over 50,000 employees and approx. 200,000 residential population in the nearby areas, Signature Street is all set to make a revolution in the near future. The project offers a unique lifestyle entertainment with four screen 900 seats Multiplex, consumer durables, household shopping, retail chain outlets, departmental stores, hyper market, fast food joints, and more. Whatever be the occasion, it ensures yours investments a perfect return. Also the project shall house a 100 room Business Hotel with conference facility and all amenities to cater to the demand of guests/executives of the close by big industries situated at SIDCUL as well as BHEL.

THE PROJECT - SIGNATURE STREET, HARIDWAR.

Seeing the immense potential of the project location at SIDCUL, Haridwar, Aditya Durobuild has decided to build the first of its kind mall – “SIGNATURE STREET” here. This is where tradition meets modernity. Inspired with this philosophy, Signature Street has brought world class business opportunities to Haridwar. Located in the prime vicinity of SIDCUL at Haridwar, Signature Street is easily accessible.

Aditya Durobuild is expanding its horizon in Uttarakhand with another landmark by building “SIGNATURE STREET, Haridwar ”, having built up area of Approx. 1,50,000 sq. ft. in six floors on a commercial plot of 6000 sq. mtrs . This is the First High Street Shopping Mall at Sidcul, Haridwar, right in the middle of heavily populated residential areas as well as the well planned modern Industrial area of Sidcul., All these areas have a great potential and are still unexplored hence the location became instantly one of the most potential place for brands, restaurants, food court , entertainment zone for kids , Multiplex and Hotel . The lessees shall churn the profits and will notice high footfalls and growth every passing day.

The SIGNATURE STREET shopping complex shall house:

A) Hyper market at lower ground floor occupying approx. 24,000 Sq. ft. area catering to all the needs of a household of mid and senior management employees of big industries operating in adjoining SIDCUL and BHEL , like groceries, apparels, footwear, kitchenware, house furnishings, and many national and international products. approx. 10,000 such employees pass through the front main toad of this project, who normally buys such groceries and other house hold items from the corner small parchoon shop as they do not have Branded Hyper Markets in the vicinity of at least 4 KMS.

B) Shops, Departmental store & retail spaces of reputed brands on approx.20,000 Sq. ft area on Ground Floor with wide corridors , well lit Atrium and modern Escalators.

C) A huge food court with multi-cuisine outlets, a first-of-its-kind in Uttarakhand and fine dining restaurants catering to all tastes on Upper Ground Floor. Also 10,000 Sq. Ft. Modern Banquet Hall with separate entry elevators and wide stairs

D) First class experience of movie viewing with 900 Seats 4Screen Multiplex on First and Second Floor would be a first time experience for Haridwar and surrounding areas.

E) Catering to the high requirement of Executives, Businessmen and various professionals coming, for official visits and work, to BHEL and big industries of SIDCUL , the Star category Business Hotel with 100 luxurious rooms , spacious lobby at ground floor with 24 Hr Coffee Shop / Restaurant, Fully equipped Gym and Conference facility shall occupy 2nd Floor to 8th Floor.

The complex shall have aesthetically designed wide atrium, glass & aluminum façade, Escalators, multiple lifts, & elegant interiors.

The Complex shall have world class safety features, 24*7 power back up and ample parking space in basement and open areas.

The commercial plot is 2 side open surrounded by 150” wide main SIDCUL road on one side, and 50” wide road on one side. The plot is ideally situated in the heart of SIDCUL, Haridwar a densely populated residential and modern well planned industrial area.

STATUS

Aditya Durobuild has already acquired this commercial plot for building the shopping complex Signature Street, at SIDCUL, Haridwar. The building plans have been submitted to the authority for approvals. Site Office and other site infrastructure have been developed and the construction work has started.

SWOT ANALYSIS OF SIGNATURE STREET AT HARIDWAR


STRENGTH

1. Clear title & possession of land with no lien or charges.

2. Legal Commercial approx..6000 Sq. Mtrs (7200 Sq. Yds) plot Approved for shopping mall, hotel / Multiplex.

3. Current market value of site is approx. Rs. 20 Cr.

4. Proper rectangular size of plot APPROX.150 Mtrs by 40 Mtrs.

5. 2 side road corner plot with road sizes of - 150" and 50" wide.

6. Promoter is financially sound and a completely Debt Free company.

7. Promoter has rich experience of developing, leasing and maintaining such commercial projects.

8. 1stOrganised Shopping Mall in the area.

9. Most suitable place for brands, hyper market, food courts , entertainment hub , Multiplex and Hotel.

10. Grand ambience and rich architecture with modern glass and steel façade, Escalators, Elevators, well lit atrium, wide corridors and high ceilings.

11. The complex shall house 4 Screen Multiplex with 900 seats.

12. The complex shall house 100 room star graded business hotel with 24 Hr. Coffee Shop, Multi Cuisine Restaurant, Fully equipped Gym and 10,000 SqFt banquet / conference facility.

13. 24 hours 100% power back-up , modern security and fire fighting systems.

14. The spacious and ample parking space will give shoppers to do the shopping with total ease and comfort.

WEAKNESSES

1. Shall take at least two years to construct the mall .

OPPORTUNITIES

1. At least 2 Lacs population residing within 2 km radius of this site.

2. Large residential catchment area viz. BHEL Township, Jawalapur, Shivalik Nagar and Bahadrabad etc.

3. Large Industrial catchment area of SIDCUL as well as BHEL. Approx. 7000-8,000 mid and senior management level employees of the big industrial units of SIDCUL pass by the site daily thus making the site highly potential for Hyper Market as well as for retail shops.

4. No Shopping Mall, hyper market in nearby areas.

5. No star grade business hotel in nearby areas.

6. No modern cinema viewing experience /multiplex in nearby areas.

7. Local residents have only choice of shopping in local markets or traditional markets.

8. Situated in middle of the modern Industrial area of SIDCUL where big industries are operating like ITC, Hindustan Unilever Limited, Dabur, Mahindra & Mahindra, Havells , Denso, Raja Biscuit factory , Hero Motocorp and Kirby, ,the site is highly potential location for star graded Business hotel and conference facility.

THREATS

1. Seems to be no threat for this type of business venture.